Introduction

Texting is a highly personal form of communication. You’re reaching out to someone on their phone, which often lives in their pocket. It’s a very effective method for just that reason, but it entails a careful approach to maximize benefits and minimize annoyance.

When composing a group broadcast message, there are a number of tools TextUs has to make the message more personal. We also offer a number of tips when it comes to composing your message.

General Texting Tips

  • Have a Greeting - You wouldn’t email a stranger without at least saying “Hi” so why text someone without it?
  • Personalize It - TextUs allows you to add in a name merge function that will address each Contact in your Broadcast by their first name!
  • Introduce Yourself - People like to know who is contacting them and from where. Make it personal instead of just signing off with your name.
  • Drive a Textable Response - We suggest ending Broadcasts with a question to prompt the recipients of your message to respond. Asking a question will also help you gauge your contacts' interest in what you are texting them about.
  • Don’t Look like a Promotion/spam - Place yourself in your contact’s shoes. What kind of message would you respond to? One that appears generic and impersonal OR one that addresses you by name and asks for a direct response?
  • Send Concise Messages - Keep your messaging short, simple, and to the point. This helps get the message across more clearly without unnecessary clutter. 
  • Keep it Real - Always remember that you are a real person sending a real message to another real person. You are working on building relationships and rapport with your contacts. 

Examples of Good Verbiage

  • Hi {{contact.first_name}}, this is John from ABC Staffing. We have a great RN position in Tulsa. Start date is 3/1. Interested in applying?
  • Hi {{contact.first_name}}, I need Med/Surg nurses in Holland, Michigan paying $49/hr. Available to chat? John w/ ABC Staffing

What to Avoid

Phone providers use dynamic spam filters to flag numbers that they determine to be engaging in spam messaging behavior. A number can then be blocked by the carriers, which prevents messages from delivering for an unspecified amount of time. There aren’t any hard and fast rules that will cause your number to get blocked but we do have a few recommendations to help avert number blocks.  We suggest avoiding use of the following:

  • Recycled Content - Sending the exact same message in several back to back Broadcasts or consistently over a long period of time.
  • Special Characters - The overuse of special characters such as $%@&!?.
  • Excessive Capitalization - Sending messages with words in ALL CAPS.
  • Phone Numbers -  The number that you are texting from will appear on your contact’s phone when they receive your message. If your TextUs number is different than your office/desk line, calls will be forwarded to you.
  • URLs or Email Addresses - URLs and email addresses can be sent in individual texts but they should not be included in Broadcast Messages. 

**Do not try to go around the Broadcasting tool and send several individual messages with the same content.**

Why 140 Characters?

Messages with more than 140 characters are seen by the cell phone carriers as multiple messages, which effectively doubles or triples the number of messages sent. For example, a 200 character message to 100 people becomes 200 text messages. This can cause number blocks and messages to be delivered out of order, which is why have a 140 character limit for Broadcast Messages.

Broadcasting Limitations

  • Group Sizes are limited to 100 Contacts.
  • You can send out up to 500 Broadcast Messages per day.
  • Broadcast Messages are sent at a rate of 50 Messages per hour.

Upgrades are available for High Volume texting. Reach out to your Sales Representative or email am@textus.com for more information. 

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