Introduction:

Texting is a highly personal form of communication. You’re reaching out to someone on their phone, which often lives in their pocket. It’s a very effective method for just that reason, but it entails a careful approach to maximize benefits and minimize annoyance.

When composing a group broadcast message, there are a number of tools TextUs has to make the message more personal. We also offer a number of tips when it comes to composing your message.

Why 140 Characters?

Messages with more than 140 characters are seen by the cell phone carriers as multiple messages, which effectively doubles or triples the number of messages sent. For example, a 200 character message to 100 people becomes 200 text messages. This can cause issues with number blocking and delivering messages out of order.

Keep it Real:

Always remember that you are a real person sending a real message to another real person. You are working on building relationships and rapport with your contacts. 

What to avoid?

  • Recycled Content - using exactly the same message frequently from a template or a copy paste will increase the likelihood of your message getting blocked. Provider’s (AT&T, Verizon) use dynamic spam filters and so similar wording can cause issues. Plus, you’re going to come across better to your associates when you mix up the messaging a bit.
  • Special Characters - The overuse of special characters such as $%@ as well as ALL CAPS.
  • URLs or Email Addresses - While you CAN use them occasionally, be sure not to include them on too many Broadcasts. 
  • Phone Numbers - You should not include phone numbers in your Broadcasts. Your texting number will appear on their phone when you send the message. Always encourage a text back and do not ask someone to call you. 

**Do not try to go around the Broadcasting tool and send several individual messages with the same content.**

General Texting Tips:

  • Have a Greeting - You wouldn’t email a stranger without at least saying “Hi” so why text someone without it?
  • Personalize It - TextUs allows you to add in a name merge function that will address each Contact in your Broadcast by their first name!
  • Introduce yourself - People like to know who is contacting them and from where. Make it personal instead of just signing off with your name.
  • Drive a textable response - Asking someone to email from a text doesn’t make sense. Instead, ask them if they are interested or available. The same applies to asking for a call! One of the reasons texting has become more popular is people seem more averse to phone calls. You would be surprised at how far you can take a conversation and gauge interest with a candidate simply by texting.
  • Don’t look like a promotion/SPAM - Place yourself in your contact’s shoes. What kind of message would you respond to? One that appears generic and impersonal OR one that addresses you by name and asks for a direct response?
  • Keep it short and sweet! - Keep your messaging short, simple, and to the point. This helps get the message across more clearly without unnecessary clutter. 

Examples of good verbiage:

  • Hi {{contact.first_name}}, this is John from ABC Staffing, we have great RN position in Tulsa. Pay is great! Interested in applying?
  • Hi {{contact.first_name}}, I need Med/Surg nurses in Holland, Michigan paying $49/hr. Available to chat? John w/ ABC Staffing

Broadcasting Limitations:

  • Group Sizes are limited to 100 Contacts.
  • You can send out up to 500 Broadcast Messages per day.
  • Broadcast Messages are sent at a rate of 50 Messages per hour.
  • Upgrades are available for High Volume texting. Reach out to your Account Executive or email sales@textus.com for more information. 
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