Guidelines: Reach out when you don’t need to ask for anything to build relationships.

  • Noticed your new role on LinkedIn and simply wanted to say congrats! Hope you’re having a great day. - Erich, Acme
  • Happy birthday, Wendy! Here’s a 15% coupon for anything in our store. Have a fun day!
  • Happy New Year, Lena! Looking forward to another exciting year working with you!
  • Hey Phil, saw in the NYT that you had a record-breaking year. Congratulations! We’re happy to have such successful clients. 
  • Hey, how did your Inbound presentation go? Word on the street is you knocked it out of the park.
Did this answer your question?